In response to the group crits we had on friday we were asked to put our typefaces into context, which had to be off a smaller scale.
i have decided to test the scale of my typeface, which I thought would only be legible on a large scale by applying it to a business card sized publication. I have chosen to use my typeface in the context of branding as due to its nature I thought it would look appropriate to identify that of a hair salon.
I will adapt my typeface to a business card size publication via the use of smaller pen with a smaller nib weight such as 0.1 for strands of hair and 0.3 for letterform outline. I will also employ the use of illustration that I find is on the same semantic level, such as scissors or a mannequin head. This is my design below.
I will adapt my typeface to a business card size publication via the use of smaller pen with a smaller nib weight such as 0.1 for strands of hair and 0.3 for letterform outline. I will also employ the use of illustration that I find is on the same semantic level, such as scissors or a mannequin head. This is my design below.
Although the piece I have done below is not of business card dimensions, When minimised in size the text still reads as legible. Although to further improve its legibility I think it would look better digitalised.
Business card dimensions: 8.5 cm x 5.5 cm.
Below piece original dimensions: 17 cm x 11 cm.
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