Self Evaluation.
As a group what problem did you identify and why? In response to 10,000 steps.
The problem we identified when given the subject 10,000 is that people are not incorporating 10,000 steps into their routine, trying to do this amount, or walking much at all with an average of around 6,000 steps a day. This was the most obvious problem that could be, being referenced when given the subject 10,000 steps, we also wanted to inspire others to improve their lifestyle and so this seemed like the most appropriate problem for us to provide with a solution.
What methods did you use to gather your evidence to prove this was a problem and what forms did it take?
Most of my evidence was taken from the internet to try and ensure more accurate measurements, a lot of my quantitative data, which is most of my research talks about information such as step lengths, average amount of steps taken per day, amount of water drank per year, information for which i would need accurate data to ensure I provide the most genuine results possible. Experiments on the internet for these sorts of calculations has been averaged by doing experiments with tens or hundreds of people providing more accurate results than to do it myself with a smaller amount of around 10 people. These experiments/ discoveries have also been made by scientists who conduct such observations daily and so are far more likely to get genuine results than if I were to provide the measurements myself. The qualitative parts of my data conclude many of the quotes found or created for the project. 'Complain and you won't burn calories' many of the quotes voice personal opinions whereas some are fact. In order to incorporate primary research, I could have asked others myself for motivational quotes on walking, or asked what motivates you to walk? or what is un motivating. The small bit of primary research I collected revolves around layout design, looking at Paul Arden's book in particular, and researching which paper stock to use etc. And visiting google maps in order to plan out routes and directions etc.
What methods of research did you find useful and why?
Getting research from the internet was a quick, easy and effective and gave credible results that were accurate and genuine. The internet offers a broad variety of information and is available to access where ever and when ever. All the information that I wanted to attack/ solve the problem was also available on the internet. However I find that I work the best when I interact with research, such as interacting with people, composing surveys etc, which I found after completing the brief that I would have liked to have done more of. However I think this brief relied much more on quantitive data which was readily available through internet research.
What research could you have carried out that would have proved more useful?
Going out and actually looking at current walking magazines to analyse their strengths and weakness and improve upon these for our own designs/concepts. Asking others what motivates them to walk, providing primary quotes rather than secondary. Read other motivational publications to grasp more of a well rounded sense of how our project should be portrayed (tone of voice/ use of language).
How did you manage workload as part of a group?
From the start we decided that whatever design concepts/ research we needed, we would all come to group meet ups with our own versions for example logo design, content, quotes. So that each person was putting in equal efforts and equal amounts of work and could provide evidence of this on their blogs. To attempt to keep workload equal we all agreed on jobs we would do. Roxie designed fliers, Vicky designed the website, Me and Sam designed the publication, Daisy designed packaging and Mel designed posters. I did feel like their was a difference in responsibility of the project and their were different levels of commitment, however this was reflected in the size of the job people chose to take on. I made sure that I was constantly involved in the design and concept process, inputting designs and ideas at every stage and took on the role of keeping the group together, conferring through facebook, phone and email, organising print sessions etc, whereas their were others jobs that were taken on which took a much shorter time frame to complete.
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