I was approached by Kate Spreckley who had seen some of my previous work online. Kate is a freelance make up artist working part time for Mac cosmetics.
She was looking for a business card design, as being busy with clients, and attending wedding fairs for clients, she wanted something which she could distribute with her contact details, but something that also represented her brand personality, her client base and herself.
Before I chance to speak to Kate about her wants for her branding elements I looked at how current make up artists represent themselves, I chose a selection of business cards which caught my eye, and evaluated what I thought was good and bad about them, and what I felt when looking at them.
This designer has used a combination of striking photography and colour scheme to stand out from other make up artists. However I feel that this is not necessarily positive about the design, more so a I feel like the process of manipulating the image to change colour has aged the design, and therefore It already seems like it has become outdated. I feel that photography in the fashion world on business cards is never the best idea as trends are constantly changing and therefore the photographs become easily obsolete.
I think this business card for a make up artist is really successful, Its vibrant colour combination stands out from the crowd, and its representation of precise brushwork is of high importance in the make up industry. I also love how the designer has completed the design with two different background colours, giving the collection some variation, although I do think that the white works best as it welcomes a sense of light.
I especially love the creativity of this business card, and how it its interactive and offers the user a sort of keepsake in the end. More so if a female user comes by the business cards it will almost certainly be a memorable design, and be picked up as women are constantly in need of grippy clips. Overall the design is simple, and once the concept was down, could have been created in less than an hour. Sometimes simplicity is most successful.
I liked how the designer of this particular business card for Sabrina Sorella had made the aesthetic look superior through a few different elements. The designer has carefully chosen a colour scheme, materials, type and illustration to create a very premium appearing brand. The colour duo of black and gold has a clear elegant personality, which is supported by the metallic shine within the gold details. The type is sans serif and kerning has been increased to make each of the letters stand out and have a powerful stance. The illustration complements all of these elements through the use of ornamentation around the outside edges and a stand alone dominant illustration in the centre.
Although I wasn't particularly keen on this design as I felt that overall it looked quite common and cheap, I liked how the designer had lined the theme of the cards to the profession. The front of the cards consist of an illustration that mimics a playing card, hence The queen of hearts, however the two faces are very dolled up much like they have had make up applied. This shows that a clever concept, if completed to a higher standard could be really successful.
I found the above business cards really simple and classic. I liked that the designer has used the shape of the card to fit around the name of the make up artist making it seem like a very important detail and giving it a clear hierarchy. I have found that correct use of hierarchy is very important when listing information on business cards. However I am unable to distinguish a direct audience from these business cards, which makes me assume that she is able to do almost anything. This is neither supported by a list of services she provides, which I think is important for people to know as some may specialist in celebrations such as weddings.
I found that this make up artist to me had a clear audience, young women, looking for fun and striking make up, possibly for parties or nights out. The cards seem so say that the make up artist has a loud personality, which may attract some and may turn some away. This design teaches me that It could be important to let the clients personality speak, however do not let it detract from bringing in customers, which is what I feel this business card might do. I feel that it possibly detracts customers from other events such as weddings and proms or special occasions, where there is a lot of money to be made for maker up artists. It could also be said that the make up artist isn't particularly premium with the large used of leopard print with colours such as black and red.
I found this card design quite sweet, simple and youthful. I feel from the youthful illustrations that this could be a make up artist whom is just starting out and does not have an overwhelming amount of experience within the make up industry. However I feel that this could attract a lot of younger clients from the ages of 16 -21. Although this is a good age range as it is generally this age group plus a few years whom are generally the most interested in make up, I believe the Make up artist is limiting their ability to draw in clients, and should for future reference consider a more refined and professional design.
This design is one of my favorite that I have seen from my research collection, the designer has created a selection of 6 business cards for the one artist all of which feature dainty hand drawn illustrations which have been digitally water colour. I feel that a card such as this speaks to lots of different audiences, such as general make up, nights out, prom and wedding. The design appears friendly fabricated through the hand crafted effect yet quite high end. When I see these business cards I imagine sitting in an apartment looking out of the window at a city such as Paris, whilst having my make up done.
I found this business card, and I wanted to record it to remind me what not to do when designing for not only a make up artist but for anyone. The business card has no personality, or uniqueness to it. The design is simply a combination of a missilenous photography of some make up brushes, which could have been taken from a stock collection for all the customer knows. This is married with plain black sans serif text, which also shows no personality, no heirarchy of what information is most important. The card lists no reference to what make up services the artist provides, nor does it give any hint to this in the design, it overall feels very anonymous. This is a reminder that representing the personality of both the client and the business is very important, as this is what the customers base you skill set and charisma on.
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