Next I began working on digitalsing the chameleon game above. The concept of this game was through a colouring in function, in which the users are asked to colour in the chameleon to help it hide from its predators and blend into the background, as chameleons are known for camouflaging.
Therefore the idea of the design was to keep the chameleon white, whilst the rest of the design is coloured in to look like a busy an exciting jungle, pushing the users to experiment with colours and really understand the idea of camouflage.
I also integrated a space for the title to sit that matches the background, the font selection is not final, but is used to understand how the title would integrate into the space.
I then added the chameleon we had decided upon onto the back of the design with cut out marks for easier cutting. This is how the design last looked before I emailed it over to Caitlin.
We next considered how to place the facts we had collected about each animal upon the box. Caitlin sent me this idea back with the facts listed to the left. However I thought that this was much too structured, and too much text in one place for such a young audience interest to take in. I suggested moving the character to the centre of the box and inetegrating the same motifs within the facts section as were in the game. Therefore I suggested the idea of surrounding the cut out letter with leaves, which in turn, had the 5 facts on which we had researched.
After I had suggested these alterations Caitlin sent me the above design back. I thought that the new layout was much more appropriate for the age range, and would draw children in rather than push them away with a large area of text.
The last detail that needed designing for the back of the box was a small diagram explaining how the cut out letter should be slotted into the stand. I drew up a simple hand drawn diagram to match the aesthetic of the current box design, detailing the simple method of how the letter and stand slot together. I also re designed the stand to be more in tune with the rest of the design, taking on the same woody branch like.... alike to many other details on the box.
Once we had the feedback that the chameleon should be of a more experimental colour to distinguish it from other reptile characters, we placed the new blue chameleon I edited on the back of the box. To finish the design we needed to pick a typeface which all the titles would be written in.
We wanted to go with a san serif typeface that reflected ideas of adventure and fun, which therefore seems truly relatable to kids. We would have liked to use some of the same type as seen in the current branding, however we had no access to this in any of the downloadable files provided.
Above is the completed design for the Chameleon box, Entailing the game, facts and cut out character letter. I am happy with the composition of the piece and think that its experimental layout will draw children in. The aesthetic of the box also matches well with the current branding of the cereal which was an aim of ours throughout the project.
I approached the next box design in the same manner, using and layering simple flat colours to create depth. The aim of this game was to spot the jellyfish hiding within the scene, as one of the facts on the box relays 'Some jellyfish are almost invisible to the human eyes'. I decided to incorporate the same jelly character letter we had designed into the game to keep consistency and not confuse the younger audience.
When I coloured in the piece I tried to keep the scene bright and busy so that finding the jellyfish wasn't such an easy task. To finish of the piece I added a black outline around in the edge in order to be coherent with the other box designs in the series.
To in keep with the underwater theme I created a title box reminiscent of a Pirates lost map that had sunk below the depths of the ocean. I also suggested to Caitlin to keep the layouts consistent, as I had said for the Chameleon layout, the facts such be placed in leaves around the cut out character/letter, I proposed that for the Jellyfish the facts could sit around the cut out character on top of slabs of stone indicated in the image below.
I then sent this piece to Caitlin so that she could put the facts etc in place.
Using the same colours and details I had digitalised, Caitlin made sure that these sections were consistent with the rest of the piece that I had created.
She also placed the design on the back of a bear cereal box so that we could see what the design would look like in context.
Again, the design we had created was well matched with the style already outputted and in use by bear. This was a main focus of mine and Caitlin's throughout the project, and so I am glad that it is something which has been successful. However I did suggest a couple of slight changes, The chameleon box looked very busy and full, and in comparison the Jellyfish box looked slightly emptier, and so I suggested linking the game at the bottom with the character, by adding details from the game, to the midsection and top of the box design.
Before and after:
Caitlin then mocked up the front and the back of the box onto the bear cereal box, adding the jellyfish character and other details to the front, to tie this and the back of the box together.
We moved onto the final box to design which was B for Bear. As before, Caitlin sent me the drawing of the game which we had agreed on, for me to digitalise. The aim of the game on the back of this box was to find the fishing rod which the bears dinner was attached to. There are 3 rods to choose from, one with a boot on the end, one with a weed, and the correct rod has a salmon attached to the end, as one of the facts we found stated that bears fish for salmon in streams.
As I had done with the others, I began colouring in the piece digitally, layering flat colours as I had done with the other two designs.
We decided that In order to keep consistency with the other two designs, the facts should be placed around the edges of the character/letter. Therefore the facts will be placed in the trees at the sides of the box.
I then designed the stand for the letter to sit on, to match characteristics in the rest of the scene on the box.
This is what the design looked like when I had finished working with it and passed it onto Caitlin.
Caitlin then added in the title section, facts, slot diagram, some extra background trees, landscape and changed the colour of the background, so that it matched more with the other two designs.
She then took some of the details from the back of the box and applied them to the front so that the edition of the box could be identified from the front, when sat upon a shelf. Adding these extra details tied the front and the back of the box together.
I then suggested that we go back to the chameleon box we had done a change it slightly to fit more with the other two box designs we had done. The jellyfish and bear box backs both had coloured fill backgrounds, whilst the chameleon box had the traditional cream background seen on the rest of the box. Therefore I suggested that we fill the background of the chameleon box to keep consistency within the range.
Previous and new box back:
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