I will be creating packaging for two different types of candle at Yankee candle, The small pillar candle and tealights.
The reason I have chosen some of the smaller candles sold here as customers may only need the aromatherapy to solve issues such as anxiety and high blood pressure for a temporary time. The larger candles at Yankee candle can burn for around 100 hours, whereas small pillar candles, burn for around 35-40 hours and each single tea light will burn for 4-6 hours each.
Therefore the items I will be producing are:
- Small pillar packaging for combating insomnia candle.
- Tea light packaging for combating insomnia candles.
- Small pillar packaging for lowering blood pressure.
- Tea light packaging for lowering blood pressure.
- Small pillar packaging for relieving depression candle.
- Tea light packaging for relieving depression candles.
- Small pillar packaging for Spirit boosting candle.
- Tea light packaging for Spirit boosting candle.
- Promotional leaflet/brochure for new range.
- Promotional posters for new range.
I will create new combinations of scents using those suggested in my research from when I looked into the psychology of scented candles. In order to treat these ailments, the following combinations were suggested:
Combating insomnia scent: Lavender sandalwood and Vanilla.
Lowering blood pressure scent: Spiced apple and spiced berries.
Relieving symptoms of depression: Jasmine, camomile and lemon.
Spirit booster scent: Orange, Lemon and grapefruit.
Before I started designing anything I wanted to brain storm ideas for the name of the line, as well as any other textual details, and visuals such as colour. I did a collection of word association brainstorms for each of the candles, linking and thinking of any words that related to the purpose/flavour of the candles and any colour.
After brainstorming all 4 different candle scents/ purposes, I came up with 3 different names for the range I would be creating.
1.
Name of range: Feel good.
Name of Insomnia candle: Feel slumber some.
Name of Anti-depression candle: Feel radiant.
Name of Spirit booster candle: Feel empowered.
Name of blood pressure candle: Feel relaxed.
2.
Name of range: Make me better.
Name of Insomnia candle: Make me slumber.
Name of Anti-depression candle: Make me joyful.
Name of Spirit booster candle: Make me glow.
Name of blood pressure candle: Make me calm.
3.
Name of range: Burned out.
Name of Insomnia candle: Silent slumber.
Name of Anti-depression candle: Memories of joy.
Name of Spirit booster candle: Kindled spirit.
Name of blood pressure candle: Slow down.
I asked peoples opinions which name they thought was more appropriate for the Yankee candle brand. One and three seemed to be the favourites, however some thought that the first seemed too alike to the feel good drinks. Many liked the connection of the third concept, signalling that the name of the collection burned out referred to how candles can reach a stage where they can no longer be lit and also the feeling of being burned out and exhausted.
I also felt that the names of the candles I had come up with for this range were more relatable to the already existing Yankee candle brand whom have labelled candles with names such as; Drift away, Midnight oasis and Beautiful day. Although these names do not indicate what the scent smells like, they do reference a feeling, memory or place that the fragrance will remind you of. The names I chose within the third collection fulfil a similar process beckoning what feelings the scents of the candles will provoke.
Next I moved onto the shape of the packaging. I knew that I wanted to create something for the yankee candle range that involved being experimental with the shape. They had previously played with form in products such as the sweet shop, my favourite things book of candles and various christmas gift sets. I also thought the idea of a box was appropriate as often people buy aromatherapy products to gift to others in need of some relaxation or going through a tough time. However I must remember that in creating the box, it must be easy to open and close as customers buying candles like to be able to try before they buy (smell scent before purchase).
I looked at a few creative packaging blogs and below are the box shapes which I thought would be most appropriate to the shape of the small pillar candle, as this is the more complex candle shape out of the two I will be creating packaging for. This could then be tweaked and reshaped to fit that of the set of tea lights.
This box net portrays a unique and quirky aesthetic, yet is a very simple design. The box features an easy fold and slot mechinism which makes it easier for the user to open, and more cost effective in production. The packaging solution also has a slight gift/present look, which is perfect for those whom will be passing the candle on as a gift, or get well soon token.
This net/box features a similar aesthetic, however will require some construction and glue to hold the bottom together, which could make the box more sturdy. The box also features a similar mechanism for opening and closing, however instead of cutting slots, thin slits are cut to position the mechanism in place. I did however take some inspiration from this net in the fact that, the slotting components have been designed so that when slotted together, create the shape of a heart. This could be something that makes my design more complete and considered, by linking the design of the mechanism in with the rest of the box.
This box plays on the simple box shape with opening lid, which tucks into the top of the box. I thought that instead of doing a regular cube/cuboid shaped box I could create something more unique by changing the base shape to an alternate shape such as a hexagon. This could also wrap around the shape of the pillar candle, much better than a regular cube. Having the tuck in lid also makes it easier for customers to try before they buy the scent, tucking and untucking the lid to do so.
I also thought that this shape could give me the opportunity to present the tea lights in an alternate way, stacking them on top of one another in a line, rather than stacked in groups of four as in the regular boxes.
I came across this slot box, and it reminded my how delicate the slot tops are. This is important as the boxes could be constantly opened and closed on the shelves as customers attempt to test the scent that is inside. Therefore If I do use this design, it is important to make sure the structure is strong to avoid any rips or breaks.
Therefore I came across this box design which I thought was a great box shape, to enable customers to test the scent before purchase. The box has the unique and quirky aesthetic in which a candle could be placed in the centre. An outer layer which is spilt in two can be easily closed and opened, great for if the receiver wants to place the candle back into the box for storage every time it is not in use.
This was one of my favourite box designs I found, I liked the creative way in which the designer has used the negative space inside the box to create eye catching design. However until I attempt to model the box, I am unsure how easy it will be to open and fold close for customers. However it uses a base shape much more convenient for the shape of the candle, rather than the regular cube.
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