Visual Literacy - The language of Graphic design.
'Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.'
Visual Metaphor - Used to transfer a meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between in and something familiar.
Visual synecdoche - This term is applied when a part is used to represent the whole, or vice versa. Quite simply the main subject is substituted for something that is inherently connected to it. - A concrete piece, does not move.
Visual metonym - A symbolic image that is used to make reference to something with a more literal meaning. For example a cross might be used to symbolise a church.
'In trying to separate words from pictures we have to accept that words are pictures of letters' - David Crow.
We laid out our 12 versions of 'Who are you?' on the table.
We muddled all our variations first so that only the weight/font of each word was different. We then read allowed emphasising the bold and decreasing volume for the light.
We then rearranged the words so that all our point sizes and fonts were mixed.
We then rearranged the words so that all our point sizes and fonts were mixed.
We made 5 variations of muddled up phrases and read these out emphasising the bold, whispering the light and also considering point size as we spoke.
In our next task we will continue to explore the idea of speech in written text also working with a broad range of accents.
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