My final concept:
- A recipe book that says how a certain type of print is created, how long it takes, what materials you will need, a tip for each process and what print room it is available to do at.
- The purpose of the book will be to inform readers (1st or second years) of information they may have forgotten, explain what they may have forgotten, educating them on the process in an engaging way.
- However it could also give an insight/ overview to those who have not tried any of the processes yet, as well as spanning across all courses at LCA that use the print processes.
- Print processes to include:
I have decided in order to create a well rounded guide that I will include all the print processes i inputted into my survey.
- Screen printing.
- Lino printing.
- Digital printing.
- Letterpress.
- Lasercut.
- Lasercut emboss.
- Foiling
- Mono print.
- Flocking.
- The tone of voice will be light hearted and instructional. The book does not need to be 100% serious as this is not the first time students will have come by this information.
- An example of each print process beside the recipe.
- This example will be a typographical piece that communicate a fact about the print process it is finished in. Thus re-educating people on something that they have already learnt and teaching them something new about the print process.
- piece will use illustration and text.
Feedback on my idea:
Sarah Heal
- Make it specific to LCA by including information such as the print technicians names.
- Look at adverts such as M&S food and recipe books that use soft focus images of food for inspiration, maybe emulate this style to really give the feeling of a literal cookbook.
Sarah Butler
- Make the recipe book consistent throughout, make the images look like food.
- Consider binding when including different processes - risk of looking like a scrapbook.
Sean
- What stock are you going to use?
- Explore different recipe design books.
- Think how can I make this interesting and exciting?
Caitlyn
- Add names of the technicians to make the book print room friendlier.
- What size would the book be if people were to carry it with them?
- Play on the recipe theme and relate it to food.
- Look at food photographers.
Jamie
- Typographical fact is interesting and unique.
- I like the idea of a cookbook, play on the concept of recipe books a lot more.
I found the crit that we put together very useful as I was able to gain critical feedback from what is considered one half of my target audience. It raised some really great questions about the design descisions of my book rather than the concept.
The group found my concept interesting, and thought that It gave the project a flair (presenting it as a recipe book) rather than just a pack for first years which many of us seemed to be circulating. However there is a lot of input based upon my design decisions.
4 Things that I am going to do based on my feedback:
- Look into creating page formats for the recipes that include soft focus photographs, of tools used within each printing process, photograph these as foods are photographed in this soft focus imagery for backdrops of recipe pages.
- Include extra information such as the technicians that specialise in this certain area of print that you can get help from if needed.
- Choose one stock that is going to be consistent throughout, so that the piece avoids looking like a scrap book. Base your stock choice upon which process relies on it the most such as embossing etc.
- Consider a size that will benefit the information included but will not be too big for people to carry around.
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