In groups we made a list of things that we thought certified a piece of design as design for print:
- Use correct colour code CMYK.
- Tangible design.
- Consider printing options (Bleed etc)
- Consider stock.
- Digital/traditional print.
- Consider scale/format.
- Resolution (300 dpi)
- Consider the finish (foiling, spot varnish etc)
- Consider the cost.
- Consider audience.
- Consider amount of time available.
- Pantone referencing system.
What is design for print?
As a group we came up with the idea that designing for print is preparing/constructing artwork taking into consideration all the valuables/ factors for print/physical.
To help me figure out a general understanding of print, I looked up the definition of print:
' Produce (books,newspapers etc) esp. in large quantities, by a mechanical process involving the transfer of text or designs to stock/ paper. Source
We were then asked, is laser cutting a printing process? I think the above definition helps us to figure out the truth to this question. The above definition helps to configure the answer, ' a mechanical process involving the transfer of text or designs to stock', it does not articulate the idea that this much be done via colour/ink/paint etc being pressed upon a surface, as it is in obvious print processes such as screen print. Therefore laser cut fits into being a printing process as it is a mechanical process involving the transfer of a design onto stock.
As a class we did a brief overview of what we thought contributed towards design for print.
- Mass production/ printing in large quantities.
- Process informs design.
- Stock informs process.
- Prototypes/ mockups.
Web design/ Design something for web, Is designing something that could be temporary, information on the web can be interchanged, deleted or redone. Where as print is a permanent facet of design, it cannot be deleted, information cannot be interchanged so the previous information did not exist, printed design is stuck in history.
List as many printing processes as you can in your group:
- Foiling
- Woodblock
- Letterpress
- Embossing
- Laser cutting
- Lino print
- Screen print
- Monoprint
- Digital print
- Etching
- 3d printing
- Collograph
- Spot varnish
- Dark room developing photos
- Vinyl cut
INDEPENDENT TASKS
1. Look into the following 6 printing categories and find 2 examples for each:
- Colour
- Format
- Production
- Processes
- Finishing
- Stock
2. What processes do I want to get into?
- I really enjoyed doing screen printing last year and It is a process I would like to prioritise doing again this year.
- I haven't done any embossing or debossing and so this is a process I am curious about trying, especially the technique of blind embossing, in which colour is totally subtracted from the original process.
- Laser cutting is a completely alien subject to me, and would give me the opportunity to work with design on a totally different type of stock, for example wood or acrylic.
3. Bring in 5 pieces of print.
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