OUGD504: Design for print - studio Brief 1.

Brief

Produce an approriately designed 'info-pack' of things to know, consider or remember in order to produce successful Design for Print. You should use the seminars and tasks from the module as a starting point for your own individual/independent investigation of the methods, processes and formats that can be used to create innovative but practical solutions to print based design briefs and all aspects of print- based delivery. For submission and assessment you will also be required to select, summarise and evaluate appropriate primary & secondary source material and submit it in an appropriately designed and produce graphic format that reflects your cretaive and technical appreciation of graphic design.  Your submission should demonstrate your understanding of print processes, conventions and creative options from the perspective of a graphic designer. It should also demonstrates your ability to effectively organise and present a body information in a designed format. As well as presenting your resolution you should  upload a multi page pdf version to your Design Practice & Design Context blog via 'Issuu'. See additional briefings for further information.

Background / Considerations

You are graphic designers, everything you produce should be designed, considered and effective. You need to be in complete control, even if it's carefully arranged to look casual! Don't ignore your knowledge of layout but expand upon it! The content should be ordered and informative with clear example of what you mean, the style your own, derived from the study of the work of other designers. Commercial print processes are of concern to you especially as, at times, you will have to relinquish the hands –on production control of your work for a more specification/managerial role. Your research will be informed by the seminars delivered as part of the module but how much more can you find out? What do you need to know about print production and what is relevant to your own practice? How do you communicate your research in a way that is reflective of your creative ambitions. Your considered opinion is important. You should use appropriate examples of professional creative practice in order to demonstrate your breadth and depth of understanding.

From the briefing/presentation and brief I made notes on a number of things that I will need to consider for the brief. 

- Consider the form and the function of your info pack.
- Who is it for?
- What stock will you work with?
- What is the tone of voice?
- Is it to educate/ instruct/ advise?

Innovative but practical solutions to print based design.
Select, summarise and evaluate appropriate primary and secondary source material and submit it in an appropriate graphic form.

Demonstrate understanding of print processes and demonstrate the ability to organise the information in a cohesive manor.

Create a multiple page pdf document and post it to the blog that displays digital development.
Everyday people appreciate good and effective design. 

- Don't ignore knowledge about layouts.
- Commercial print processes, you have to put your work into others hands.

- What do you need to know about print production.
-Consider what purpose the info pack will serve. 
- Who will read/ learn from it?
- Will it make sense to the casual reader or is it for a specific audience.
- Demonstrate good understanding of print.
- Design boards, content, context and concept.

- Completed info pack that identifies a good amount of design for print, techniques, processes and technologies.

Possible chapters:
- Ink 
- Stock
- Format
- 6 categories spoken about in class.


Production, method and format.
Stock/finishing.
Colour systems.
Commercial costings. 
Type and font usage.

Form/ function/ production.
- Appropriateness of response.
- quality of resolution.
- meeting the deadline.

- WHAT IS THE PROBLEM?
- who is the audience?
- what is the context?
- what is the method of delivery?

- What is/ will be the problem?
- Persuade/ inform/ promote/ educate/ explain/ clarify/ organise/ confuse engage/ influence/ entertain.
- Are people bored by the subject? if so entertain them by it.
- Ask a question, give a statement, give an order, deliver and instruction. making someone laugh/cry.

Rationale:
- concept
- idea
- research
- audience
- context
- media
- creative 
- ethical
- commercial
- handmade
- digital
- lens based

- try it.
- test it.
- make it better.
- organise crits in studio development.
- Talk to your audience and dont imagine.

- infographics
- typography 
- form and format.