Yankee candle.
Research publication layouts.
Now that I have the content for all my pages, I can start working on the layouts of the pages and how I will format these in my book. It is very important to me to represent Yankee candle with the traditional nature and personality the brand already has.
For this reason, i have decided to start laying the book out in a very traditional layout, I created a range of sketches, defining how each page would be laid out in the book. Although I wanted the book to seem quite traditionally laid out, I still wanted to inject some interest and fun into the book, as Yankee candle is lowering its age on its audience range. I tried to adhere to this by interchanging the layouts, and also plan to do some totally illustrative pages.
Page plans:
History of Yankee candle:
The layout for this double page spread is probably one of the most traditional in the book, using a clear heading at the top left, the mid sections of both pages for images, and the bottom section for short easily readable columns of body copy, which I have previously written.
I have also decided to use a couple of elements consistently across every page design, these are a border design which will wrap around all the information on every page. On pages with a heavier amount of body copy these will be sectioned off at the bottom as shown on this page design with a single line, to make the page easier to scan and read. The book is only small format (A5) and so not separating the text from images may cause it to look cluttered, especially with a mix of illustrations and photographs.
Images needed:
- Illustration of first every Yankee candle.
- Photographs of Yankee candle store.
Why is Yankee candle so successful?
The second double page spread is almost a mere reflection of the first as again it is quite heavily dominated by text. The right page however uses the page design but is slightly more experimental as there is more room to play with, using smaller images and less text.
Images needed:
- Photos of the 5 different groups of Yankee candle.
- Yankee candle logo.
Yankee candle popular products:
This page will use the sam heading format on the left page at the top, followed by using the mid area to house the photographs of the 8 most popular Yankee Candle fragrances. The lower section will again be used for body copy.
Images needed:
- Photographs of 8 most popular Yankee candle fragrances.
The effects of scented candles:
I created a slightly different layout for this double page spread, I did use the same heading placement as the other spreads, however I have placed the images and body copy in a slightly different order. As this spread is probably my heaviest one with body copy, with 4 sections instead of two, I have come up with a layout in which can house this in a more interesting way than the previous spreads.
Images needed:
- Illustrations of four different fragrance groups.
Fun facts about Yankee candle:
This is the double page spread in my book with the least amount of body copy as the double page spread is only house 2 small facts, one on each page. For this reason this spread will be the most illustrative and experimental in my book, I questioned whether as there was such little text, if I could bring some kind of hand drawn, ornamental lettering into the layout, much like that seen in traditional books?
How Yankee candles are made:
For this page I am trying to illustrate the process in which Yankee candles are made and so I have designed a spread that follows the aesthetic of a timeline. Illustrating the process of jar to wax to colour to fragrance and wick across two double page spreads.
Images needed:
- Illustrations showing the process of making Yankee candles.
Yankee candle for everyone:
Yankee candle for everyone will follow the original layout I created which looks most like the traditional aesthetic of a book. Heading at the top, Images in the middle and text and the bottom.
Images needed:
- Photograph of man candles.
- Photograph of Yankee candle village.
- Photograph of Wax hand mould activity.
- Photograph of candle dipping activity.
Yankee candle through the years:
The last spread will be the most image based spread in the book as the focus is to talk about the evolvement of aesthetics within the Yankee candle brand. The left hand page will have some text at the bottom to describe this, where the rest of the space, most of the left page and the whole right page will be used to illustrate via photographs the change and growth of Yankee candle.
Images needed:
- Photograph of Yankee candle starting out.
- Photographs of Yankee candle design/ products as they have evolved.
Page plans:
History of Yankee candle:
The layout for this double page spread is probably one of the most traditional in the book, using a clear heading at the top left, the mid sections of both pages for images, and the bottom section for short easily readable columns of body copy, which I have previously written.
I have also decided to use a couple of elements consistently across every page design, these are a border design which will wrap around all the information on every page. On pages with a heavier amount of body copy these will be sectioned off at the bottom as shown on this page design with a single line, to make the page easier to scan and read. The book is only small format (A5) and so not separating the text from images may cause it to look cluttered, especially with a mix of illustrations and photographs.
Images needed:
- Illustration of first every Yankee candle.
- Photographs of Yankee candle store.
Why is Yankee candle so successful?
The second double page spread is almost a mere reflection of the first as again it is quite heavily dominated by text. The right page however uses the page design but is slightly more experimental as there is more room to play with, using smaller images and less text.
Images needed:
- Photos of the 5 different groups of Yankee candle.
- Yankee candle logo.
Yankee candle popular products:
This page will use the sam heading format on the left page at the top, followed by using the mid area to house the photographs of the 8 most popular Yankee Candle fragrances. The lower section will again be used for body copy.
Images needed:
- Photographs of 8 most popular Yankee candle fragrances.
The effects of scented candles:
I created a slightly different layout for this double page spread, I did use the same heading placement as the other spreads, however I have placed the images and body copy in a slightly different order. As this spread is probably my heaviest one with body copy, with 4 sections instead of two, I have come up with a layout in which can house this in a more interesting way than the previous spreads.
Images needed:
- Illustrations of four different fragrance groups.
Fun facts about Yankee candle:
This is the double page spread in my book with the least amount of body copy as the double page spread is only house 2 small facts, one on each page. For this reason this spread will be the most illustrative and experimental in my book, I questioned whether as there was such little text, if I could bring some kind of hand drawn, ornamental lettering into the layout, much like that seen in traditional books?
How Yankee candles are made:
For this page I am trying to illustrate the process in which Yankee candles are made and so I have designed a spread that follows the aesthetic of a timeline. Illustrating the process of jar to wax to colour to fragrance and wick across two double page spreads.
Images needed:
- Illustrations showing the process of making Yankee candles.
Yankee candle for everyone:
Yankee candle for everyone will follow the original layout I created which looks most like the traditional aesthetic of a book. Heading at the top, Images in the middle and text and the bottom.
Images needed:
- Photograph of man candles.
- Photograph of Yankee candle village.
- Photograph of Wax hand mould activity.
- Photograph of candle dipping activity.
Yankee candle through the years:
The last spread will be the most image based spread in the book as the focus is to talk about the evolvement of aesthetics within the Yankee candle brand. The left hand page will have some text at the bottom to describe this, where the rest of the space, most of the left page and the whole right page will be used to illustrate via photographs the change and growth of Yankee candle.
Images needed:
- Photograph of Yankee candle starting out.
- Photographs of Yankee candle design/ products as they have evolved.
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