We were asked to pick 1 word out of jar one: we received 'Bar'.
We then picked 3 words out of jar 2: Lens, Lamp and cushion.
From these words we had to use the choice from jar one, and pick one of the words recieved from jar 2 in order to build a concept.
We were very pleased with the words we pulled out of the jars and felt that each combination would work well with one another.
In order to begin brainstorming a concept, our group of 8 split into 3 groups each group brainstormed one of the words on a large sheet of paper. Once each group had exhausted ideas for their chosen word we rotated the pieces of paper, so that each group wrote down their ideas for each word.
When we came back together as a group of 8, It was clear that we all felt that lamp and lens were the most successful of the research topics/ combinations.
We felt that using cushion would have presented us with too easy, and boring of a concept building exercise. There was a constant back and forth between the choice of lamp and Lens, until we settled on Lens as this could offer a more interesting concept.
We toyed with a few main ideas, there was an emphasis on talking about the use of instagram and how people constantly take pictures and upload them on a night out, of their friends, drinks etc. However this idea went nowhere fast.
We then thought about diverting away from the student culture that was already a large part of Leeds and aiming for a more middle class, slightly older audience, preferably young professionals etc. To do this the group started talking about a more sophisticated bar, that could also be booked out during the day for business meetings and such needs.
Alex in particular was very interested in this idea and came up with the name 'The monocle', he also began sketching logo ideas, however this idea stopped progressing, and so we went back to the planning stages.
We began writing down the different types of bars that you could build, and started to address what Leeds was missing from its landscape. One thing that we noticed was missing, that could also address the target audience we were looking at, was a bar that sold crafted beers.
Meanwhile other members of the group had been looking into the word lens, looking into the vision of humans, animals then insects, to where they came to looking at the sight of bees. We found that bees have hundreds of lenses which they see through.
I then had a brainwave, combining both the idea of a real beer bar, combined with the sight of a bee. A bar which sold crafted beers called 'The Beerhive'. The bar would sell real beer, aswell as a range of already mainstream beers.
Continuing on this theme of crafted beer and bees, Dan thought it would be a good idea to have our venue as a bar/ microbrewery. As bees make their own honey in their hive, we should make our own beer at our venue.
However when we started to look at our audience, this kind of bar pointed towards the 25-40 age range, and due to its roots with beer, seemed particularly masculine. Here we began to think of how we could work to not rule out the more general audience, particularly the female quantity. Therefore we looked into drinks which we could incorporate into our bee theme. The drinks we found and decided to include are, Mead, a wine made from fermented honey, as well as drinks with honey based spirits such as jack daniels etc.
Alex in particular was very interested in this idea and came up with the name 'The monocle', he also began sketching logo ideas, however this idea stopped progressing, and so we went back to the planning stages.
We began writing down the different types of bars that you could build, and started to address what Leeds was missing from its landscape. One thing that we noticed was missing, that could also address the target audience we were looking at, was a bar that sold crafted beers.
Meanwhile other members of the group had been looking into the word lens, looking into the vision of humans, animals then insects, to where they came to looking at the sight of bees. We found that bees have hundreds of lenses which they see through.
I then had a brainwave, combining both the idea of a real beer bar, combined with the sight of a bee. A bar which sold crafted beers called 'The Beerhive'. The bar would sell real beer, aswell as a range of already mainstream beers.
Continuing on this theme of crafted beer and bees, Dan thought it would be a good idea to have our venue as a bar/ microbrewery. As bees make their own honey in their hive, we should make our own beer at our venue.
However when we started to look at our audience, this kind of bar pointed towards the 25-40 age range, and due to its roots with beer, seemed particularly masculine. Here we began to think of how we could work to not rule out the more general audience, particularly the female quantity. Therefore we looked into drinks which we could incorporate into our bee theme. The drinks we found and decided to include are, Mead, a wine made from fermented honey, as well as drinks with honey based spirits such as jack daniels etc.
No comments:
Post a Comment