Saturday 4 January 2014

OUGD504: Design for print and web/ studio brief 3: Design development.

The Napkin and apron designs were easy and simple, all I wanted to do was paste the logo onto the aprons that the the waiters/waitresses would wear and also paste this onto the quarter of napkins.




Uniforms. 


Below is the type of aprons that would be worn in white, alongside black pants and on top a red polo shirt with the logo and a slogan on.



I am using the same logo as on all my other printed material on the apron which will be quite large and placed central to the apron, which I will be screen printing on once the actual apron is delivered. 



The slogan that I came up with for the polo shirts was 'Make your one stop a full stop' meaning make the one place where to stop to eat food at the airport, the one stop international canteen. This would be placed onto the back of the polo shirt where it would be most easily read by travellers. 
Followed by a small version of the original logo on the front left of the polo shirt.  






The napkins will follow the same lead as the apron and polo shirt, using the same logo and introducing another slogan which will be screen printed onto a pile of white napkins. 

The napkin idea that I came up with was to screen print the slogan 'There's no question mark about it. Full stomach. Full stop'. This plays on the existence and context of the full stop, posing it is not a question that you will get full at the canteen but more, a certainty. I got the inspiration for a play on words napkin idea from Nando's of which have a range of playful typographic designs. 













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