Design for print: Production - Evaluation of pages.

I spent a lot of time within the traditional print rooms to produce all 7 original typographic pages, producing screens to expose, laser cutting plates, and cutting tiles in preparation. To produce each of the pieces I followed the instructions that I had written previously in my book. 

I exposed screens for the foil, flock and screenprint designs together. 
Producing the screen printed piece was simple, It was a one layer screen print, and therefore only took one session of screenprinting to produce which is great for begginers, opposite to a 4 colour screen print that would be too complex for a begginer and would take a lot longer to produce. 
I did expose a screen, however this turned out to be blocked in places and therefore not appropriate for use, and therefore one of the technicians managed to get my a new screen that had been left un exposed in the dark room. 
Therefore I exposed this screen and set it up to print the page. 

Once I had screen printed the page I noticed the large black blocks were slightly grainy which could have been due to the screen being emulsioned and not exposed for so long. However I felt that this really reflected the process that happens when screen printing. 50% of the time work does not come out perfect, but this is the result of using such an organic process.

Next I printed both the flock and the foil prints together by squeeging adhesive through a screen and placing both pieces with their relevant flock or foil into the heat press. I didn't have much ability to practice at flocking and foiling due to the texiflock and materials being quite expensive to buy (I had already spent a lot of money with the previous experiements I will hand in and that can be seen on my blog) 

The best outcomes from both processes had slight problems with them, For the foiling piece, the foil had missed part of the design and so paper had stuck to part of the design. 

I also had a small issue with the flocking of the page. A very small section of the design was missing, which must have been due to the adhesive not making contact with this part of the page. However this is not noticeably visible and does not affect the execution or message of the piece. 

Embossing was probably the most successful of my page designs at the production stage. The production of my wooden plate went no better than it could have which is what I think set me up for emboss which is what I think made the final outcome so successful. I altered the amount of pressure I used and newsprint packing until I got as close to a perfect emboss as I possibly could. 

Creating the lino print page was a lengthy process, that took a lot of work. In order to help with the start of the production of this page, I went to get the outline of what I wanted to do on the laser cutter. Therefore I could go in with the range of tools (different sizes) I needed to carve out the design on the tile. After a couple of days working on the tile It was ready to be printed. 

Once I had printed each of the traditional print pages, I collated these with the digital print ones in order to combine the entire content for my book. Other images of this are shown below. I took my final piece to the final crit to gain an opinion of my final product, directly from my target audience: my peers. 

The feedback that I got from my peers was as following:

- The book would be something that they would both like to borrow from the library and own there own copy.  However due to the notes pages, and the possibility of getting ink on the book in the print rooms I find that It would be more appropriate to sell the book to students. 

- The language/tone of voice used is appropriate for its purpose and audience. It is simple and instructive which is what you need when working in the print rooms, yet still friendly. 

- One piece of advice commented upon a few of the printing mistakes on the pages and suggested that I should reprint them. These concerned:

- The front page (wooden) as the print had turned out grainy and some of the smaller body copy (top right corner) could be slightly unreadable.

- The foiling page has some kind of paper adhered to it where a bit of foil should be. 

- the flocking page has some flock missing. 

- The mono print page has some excess ink around the main illustration. 

In response to this feedback I would have liked to reprint these few traditionally printed pages however I had already paid around £20 to create these on exposing 3 screens (£6) buying texiflock adhsive (£4) buying flock and foil (£4) purchasing wood for the front and back cover (£1) and the paper I had printed everything on was £1.90 a sheet (slightly smaller than A1). In order to redo these pieces of work I would have to re-expose the screens, and buy all new materials including a couple of sheets of paper, which is just not in my budget after experimenting alot with the print processes previously. 

However I understand that in production it would not be me creating these books and so in this way the problem would resolve itself.  

OUGD504: Design for print and web/ Studio brief 3 - Final mock ups of apps/web.

WEB:

Overall I feel as the web fits its purpose, It demonstrates a professional attitude aiming mostly at other professionals, yet stays true to the brand. This is done through a mixture of visual and emotional elements. I found it was important to use photos for the web designs to allow others who were going to put money and time into the business, a real vision, a live vision of the canteen, rather than a vision that the canteen wanted to make for you, which could have been done through illustration. The website ties in with the rest of the brand using the same colours, typefaces, patterns and other visual elements. The text used is in both a professional and playful attitude as a reminder that Full stop is not a place that is singularly formal, its purpose is to offer a place where people can relax and enjoying dining in a casual environment.

APP:

The App had a completely different audience and was targeted at the customers of Full stop, hence the complete difference in navigation locations. When designing the app I tried to think of aspects/uses that would be useful to the customer. These outcomes were: Viewing branches, writing a review/reading reviews about the experience/food, ordering food to eat at full stop or take onboard aircraft, viewing shopping basket/bag and voting for your favourite food. Not only did I want the app to be useful to customers I also wanted it to be useful for full stop themselves. Through tracking the app they are able to see the popularity of ordering food increase or decrease, keep an eye on reviews and change the menu to adhere to customer wants. For the customer the app increases airport efficiency (ability to stop by for 5-10 mins and pick up food), allows them to voice their opinion and change the availibilty of foods at Full stop. To further the app, something I didn't think of could be to have a section following on from voting for their favourite dish, where customers could suggest dishes, and then vote for which of the suggested ones should be implemented.

OUGD504: Design for print and web/ Studio brief 3 - Propose website and app sketches.

Today I started sketching up the ideas for both my proposed website and app for the Full stop canteen.
I knew on the website that I wanted to include 'images' of the canteen (photos that I had superimposed to look like the canteen) and so I started to look around.
The venue that I found most suited the dynamic of my canteen was a newly built starbucks in Amsterdam. The restaurant uses mostly wood textures (the printed material is printed on all brown stock) with accents of black (my design uses only black and red inks) and therefore fits within the colour scheme. What also suits about this building is the size, As the canteen would probably be incorporated mostly into larger airports with a heavy throughput of travellers and therefore situated in locations such as London and Manchester, the canteen would need to be large as is this venue.

Images of the venue:

Taken from: source. 

Image that I placed a mock up sign on:

Website sketches:

I looked at the pages I wanted to put on my website and brain stormed what I wanted to place on each page. 

The pages included about us, Menu, testimonials (reviews) and a contact us page. I chose these 4 different pages off of the homepage that would appeal to the needs of franchisers or partners. 

The about us page will be split into two sections; about the company and franchising, These pages will be simple like the homepage using an image of either the restaurant setting (starbucks) or the products in which they sell as a background image. Overlaid over the top will be a low opacity black box containing information about either franchising or the company. Users can navigate between the two by using the small toolbar to the left of the page. 

For the menu page I wanted to keep it as I had designed the physical menu I was producing. Using a brown craft paper texture as the background, and writing over this in black and red in exactly the same design as the printed menu. I also wanted to add a border to this page using the punctuation and letters food pattern I had created, as the nav bar acted as the header to the menu. I wouldn't be able to include the original header into the design which uses this pattern. 

For the testimonials page I used the same kind of idea as the menu, with the use of the vertical borders at the sides. I decided to list the reviews in the format of flight tickets, a motif I had used for the sticky labels used for my printed materials. For the reviews users would enter their name, email, the location they visited, a written review and a rating. I also wanted to place another low opacity box over the top of the content that took shape of a form which users could easily cross off is they are only wanting to read the reviews or fill it in to make a review. 

The contact us page was a really simple idea, I wanted to again use the same layout that I had for the 

homepage and about me page using an image, particularly one that encompassed some of the printed material I had created etc. I then want to place two lower opacity boxes over the top of the image one with contact information and the other a form which customers or potential partners can contact Full stop about something more specific.

App

Next I started up brainstorming the app side of my web proposal. As I had previously mentioned the app had a slightly different target audience and was aimed moreso at the customers rather than any business relations. 

The final concepts I put together for the app were for:

- Customers to be able to see the location of Full stop canteens. 

- Cusotmers to order food before they visit the canteen. 

- Customers to write and read reviews. 

- To vote for their favourite dishes. 

The above image shows my workings out, in which I started to think about what information would need to be presented on each screen for it to be functional, I also thought about how the user would travel from screen to screen, and the the 5 journeys from main menu to the 5 concepts shown above. 

After I had done this I drew up every app screen properly taking design influences and ideas from both the printed material and website designs. All together I will be digitalising 16 app screens.